TY  - BOOK
AU  - Sugiyama,Kotaro
AU  - Andree,Tim
TI  - The Dentsu way: 9 lessons for innovation in marketing from the world's leading advertising agency 
SN  - 9780071748124
PY  - 2011///
CY  - New Yorks
PB  - McGraw-Hill
KW  - Advertising
KW  - Advertyising agencies
KW  - Japan
KW  - Management
KW  - Dentsu
KW  - Marketing management
ER  -