TY  - BOOK
AU  - Nargundkar,Rajendra
TI  - Services marketing: text and cases 
SN  - 9780070682122
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Professions
KW  - Marketing
KW  - Services industry
N1  - Includes index
ER  -