TY  - BOOK
AU  - Pelsmacker,Patrick De
AU  - Geuens,Maggie
TI  - Marketing communications: A European Perspective 
SN  - 9780273721383
PY  - 2010///
CY  - Harlow
PB  - FT Prentice Hall
KW  - Communication in marketing
KW  - Europe
N1  - Includes index
ER  -