TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Retail management: a strategic approach 
SN  - 0273768565 (pbk.)
U1  - 658.87 23/2013 
PY  - 2013///
CY  - Upper Saddle River, NJ
PB  - Palgrave Macmillan
KW  - Retail trade
KW  - Management
N1  - "... special edition of an established title ... for the benefit of students outside the United States and Canada"--Cover; Includes bibliographical references (p.225-237) and indexes; Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together
N2  - Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment
ER  -