TY  - BOOK
AU  - Kennedy,Anna
TI  - Business development for dummies
T2  - For dummies
SN  - 9781118962718
AV  - HF5386 .K365 2015
U1  - 650.1 23
PY  - 2015///]
CY  - Chichester, West Sussex
PB  - John Wiley and Sons, Ltd.
KW  - Success in business
KW  - Small business
KW  - Growth
KW  - Service industries
KW  - Management
KW  - Strategic planning
KW  - Industrial marketing
N1  - Includes index; Introduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens
N2  - Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth
ER  -