TY - BOOK AU - Nijssen,Edwind Jacob TI - Entrepreneurial marketing: an effevtual approach / SN - 978041572209 (pbk) AV - HF5415.153 .N52 2014 PY - 2014/// CY - New York PB - Routledge KW - New products KW - marketing KW - Marketing KW - Management KW - Enterpreneurship KW - Small business marketing N1 - includes bibliographical ref. and index; AB102 ER -