TY  - BOOK
AU  - Ferrell,O.C
AU  - Hartline,Michael D.
TI  - Marketing strategy
SN  - 9781285084794
AV  - HF5415 F47 2014
PY  - 2014///
CY  - Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -