TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Jr,Charles W.
TI  - Strategic marketing management: cases and applications 
SN  - 025607898X
PY  - 1990///
CY  - Horwood, IL
PB  - Irwin
KW  - Marketing
KW  - case studies
N1  - Includes index
ER  -