TY - BOOK AU - Friedmann,Susan A. TI - The complete idiot's guide to target marketing SN - 9781592579037 (alk. paper) AV - HF5415.127 .F75 2009 U1 - 658.8 22 PY - 2009/// CY - New York PB - Alpha Books KW - Target marketing KW - Market segmentation KW - Marketing research KW - Marketing N1 - Includes bibliographical references and index ER -