TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 1292341246
AV  - HF5415  .K636 2021
PY  - 2021///]
CY  - Harlow, Essex, New York, NY
PB  - Pearson Education Limited
KW  - Marketing
N1  - Previous edition: 2018; Includes bibliographical references (pages 659-702) and index; AA101, AB101
ER  -