TY  - BOOK
AU  - Zahay,Debra
AU  - Barker,Donald I.
AU  - Robert,Mary Lou
AU  - Parker,Janna M.
AU  - Barker,Melissa S.
TI  - Social media marketing: a strategic approach 
SN  - 9780357516188
AV  - HF5415.1265  .Z19 2023
PY  - 2023///
CY  - Boston
PB  - Cengage
KW  - Internet marketing
KW  - Textbook
KW  - Viral marketing
N1  - includes index
ER  -