TY  - BOOK
AU  - Mothersbaugh,David L.
AU  - KleiserSusan Bardi
AU  - Hawkins,Del I.
TI  - Consumer behavior: building marketing strategy 
SN  - 9781266114762
AV  - HF5415.32 .M918 2024
PY  - 2024///
CY  - New York
PB  - McGraw Hill
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; AB107
AB101; PMK1323
N2  - Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students
ER  -