TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9781266090608 
AV  - HF5823 .B387 2024
U1  - 659.1 23
PY  - 2024///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references  and indexes; AB101; PMK3333
ER  -