TY  - BOOK
AU  - Earls,Gerard
AU  - Forsyth,Patrick
TI  - Making marketing work: a step by step guide for new businesses 
T2  - Business enterprises series
SN  - 185092530X
PY  - 1989///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Includes index
ER  -