TY  - BOOK
AU  - Krugman,Dean M
TI  - Advertising: its role in modern marketing 
SN  - 0030767520
PY  - 1994///
CY  - Forth Worth
PB  - Harcourt Brace College
KW  - Advertisements
KW  - Advertising
KW  - retail trade
KW  - Advertising, consumer
N1  - Includes index
ER  -