TY  - BOOK
AU  - Lamb,Chales W.
AU  - Hair,Joseph F
TI  - Principles of marketing
SN  - 0538813687
AV  - HF5415 L218 1992 
PY  - 1992///
CY  - Cincinnati
PB  - South-Westen
KW  - Marketing
KW  - Marketing management
N1  - Includes index
ER  -