TY  - BOOK
AU  - Kotler,Phillip
AU  - WrenhBruce,Richard
TI  - Principles of marketing
SN  - 0137017499
PY  - 1986///
CY  - Englewood Cliff, New Jersey
PB  - Prentice- Hall
KW  - Marketing
N1  - Instructor's manual with case commentaries
ER  -