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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 10e.Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, [2015]Availability: Items available for loan: 3 Call number: HF5823 .B387 2015, ... Place hold Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 13th ed. International student editionMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, 2024Availability: Items available for loan: 2 Call number: HF5823 .B387 2024, ... Place hold Add to cart (remove)

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