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Principles & practice of marketing / by Jim Blythe

by Blythe, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia Thomson 2006Availability: Items available for loan: 1 Call number: HF5415 B661 2006.

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Marketing planning : strategy,environment and context / Jim Blythe and Phil Megicks

by Blythe, JIm | Megicks, Phil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Essex, England Pearson 2010Availability: Items available for loan: 1 Call number: HF5415.13 B661 2010.

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