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Strategic marketing management : cases and applications / David W. Cravens, Charles W. Lamb, Jr.

By: Cravens, David WContributor(s): Lamb, Jr., Charles WMaterial type: Text

TextPublication details: Horwood, IL Irwin 1990Edition: 3rd edDescription: xviii, 742p. ill. 23cmISBN: 025607898XSubject(s): Marketing -- case studies

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Item type	Current library	Call number	Status	Date due	Barcode
BUKU	al-Biruni Library Open Shelf	HF5415 C898 1990 (Browse shelf(Opens below))	Available		0000008978

Includes index.

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