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Marketing research : measurement and method / by Donald S. Tull, Del I. Hawkins.

by Tull, Donald S | Hawkins, Del I.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McMillan 1990Availability: Items available for loan: 1 Call number: HF5415.2 T918 1990.

Consumer behavior : building marketing strategy / David L. Mothersbaugh

by Mothersbaugh, David L [author.] | Kleiser. Susan Bardi [author] | Hawkins, Del I [authior].

Edition: Thirteenth edition15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw Hill 2024Availability: Items available for loan: 2 Call number: HF5415.32 .M918 2024, ...

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