Services marketing : concepts, strategies & cases / K.Douglas Hoffman, John E.G.Bateson...et.al.
Material type: TextPublication details: Australia South-Western/ Cengage Learning 2009Subject(s): Services industries -- MarketingItem type | Current library | Call number | Status | Date due | Barcode |
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BUKU | al-Biruni Library Open Shelf | HD9980.5 H644 2009 (Browse shelf(Opens below)) | Available | 0000019739 |
Includes index
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