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Marketing : Creating value for customers / Gilbert A. Churcill and J. Paul Peter

by Churcill, Gilbert A | Peter, J. Paul.

Edition: 2nd editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston McGraw Hill 1998Availability: Items available for loan: 1 Call number: HF5415 C563 1998.

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A preface to marketing management J.Paul Peter, James H.Donnelly,Jr.

by Peter, J.Paul | Donnelly, James H.

Edition: 13th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill / Irwin 2013Availability: Items available for loan: 1 Call number: HF5415.13 P388 2013.

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