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Cases in marketing management / Joseph P. Guiltinan and Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordown W.

Series: McGraw Hill series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw Hill 1991Availability: Items available for loan: 1 Call number: HF5415.13 G962 1991.

Marketing management : strategies and programs / Joseph P. Guiltinan and Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Series: McGraw Hill series in marketingEdition: 5th. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw Hill 1994Availability: Items available for loan: 1 Call number: HF5415.13 G962 1994.

Selling : principles and practices / Richard Hobart Buskirk, Bruce D. Buskirk

by Buskirk, Richard Hobart | Buskirk, Bruce D.

Series: McGraw Hill series in marketingEdition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw Hill 1992Availability: Items available for loan: 1 Call number: HF5438.25 B978 1992.

Marketing / by C.L. Bovee and J. V. Thill.

by Bovee, Courtland L | Thill, John V.

Series: McGraw Hill series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw Hill 1992Availability: Items available for loan: 1 Call number: HF5415 B783 1992.

Marketing / by William J.Stanton, Michael J.Etzel, Bruce J.Walker

by Stanton, William J | Walker, Bruce J.

Series: McGraw-Hill series in marketingEdition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2001Availability: Items available for loan: 1 Call number: HF5415 S745 2001.

Marketing / by William J.Stanton, Michael J.Etzel, Bruce J.Walker

by Stanton, William J | Walker, Bruce J.

Series: McGraw-Hill series in marketingEdition: 13th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2004Availability: Items available for loan: 1 Call number: HF5415 S745 2004.

Marketing / by William J.Stanton, Michael J.Etzel, Bruce J.Walker

by Stanton, William J | Walker, Bruce J.

Series: McGraw-Hill series in marketingEdition: 14th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2004Availability: Items available for loan: 1 Call number: HF5415 S745 2004.

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