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Advertising : its role in modern marketing / Dean M. Krugman, Leonard N. Reid...(et.al.)

Contributor(s): Krugman, Dean MMaterial type: Text

TextPublication details: Forth Worth Harcourt Brace College 1994Edition: 8th edDescription: 620p. ill. 28cmISBN: 0030767520Subject(s): Advertisements | Advertising -- retail trade | Advertising, consumer

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BUKU	al-Biruni Library Open Shelf	HF5801 A244 1994 (Browse shelf(Opens below))	Available		0000007547

Includes index.

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