| 000 | 00531nam a22001937a 4500 | ||
|---|---|---|---|
| 001 | 0000013761 | ||
| 003 | KPTM | ||
| 008 | 140218s9999 000 0 | ||
| 090 | 0 | 0 |
_aHF5415.123 _bF484 2009 |
| 100 | 1 | _aFill, Chris | |
| 245 | 0 | 0 |
_aMarketing communications : _binteractivity,communities and content / _cChris Fill |
| 250 | _a5th ed | ||
| 260 |
_aEssex _bPearson _c2009 |
||
| 504 | _aIncludes index | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aMarketing channels | |
| 650 | 0 | _aSales promotion | |
| 942 | _cBOK | ||
| 999 |
_c12840 _d12840 |
||