000 00497nam a22001577a 4500
001 0000013800
003 KPTM
008 140218s9999 000 0
090 0 0 _aHD9980.5
_bH644 2009
100 1 _aHoffman, K.Douglas
245 0 0 _aServices marketing :
_bconcepts, strategies & cases /
_cK.Douglas Hoffman, John E.G.Bateson...et.al.
260 _aAustralia
_bSouth-Western/ Cengage Learning
_c2009
504 _aIncludes index
650 0 _aServices industries
_xMarketing
942 _cBOK
999 _c12878
_d12878