| 000 | 00668nam a2200217 4500 | ||
|---|---|---|---|
| 001 | 0000013954 | ||
| 003 | KPTM | ||
| 008 | 140218s9999 000 0 | ||
| 020 | _a9780071748124 | ||
| 090 | 0 | 0 |
_aHF6181.D4 _bS949 2011 |
| 100 | 1 | _aSugiyama, Kotaro | |
| 245 | 1 | 4 |
_aThe Dentsu way : _b9 lessons for innovation in marketing from the world's leading advertising agency / _cKotaro Sugiyama and Tim Andree |
| 260 |
_aNew Yorks _bMcGraw-Hill _c2011 |
||
| 300 |
_axxiv,310p _c24cm |
||
| 650 | 0 | _aAdvertising | |
| 650 | 0 |
_aAdvertyising agencies _zJapan _xManagement |
|
| 650 | 0 | _aDentsu | |
| 650 | 0 | _aMarketing management | |
| 700 | 1 | _aAndree, Tim | |
| 942 | _cBOK | ||
| 999 |
_c13028 _d13028 |
||