| 000 | 00540cam a2200205 4500 | ||
|---|---|---|---|
| 001 | 0000014051 | ||
| 003 | KPTM | ||
| 008 | 140218s9999 000 0 | ||
| 020 | _a978007352993 | ||
| 090 | 0 | 0 |
_aHF5415 _bK 2011 |
| 100 | 1 | _aKerin, Roger A | |
| 245 | 0 | 0 |
_aMarketing / _cRoger A.Kerin, Steven W.Hartley,William Rudelius |
| 250 | _a10th ed | ||
| 260 |
_aNew Yorkl _bMcGraw-Hill/Irwin _c2011 |
||
| 300 |
_aliii,746p _bill _c29cm |
||
| 504 | _aIncludes index | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aRudelius, William | |
| 942 | _cBOK | ||
| 999 |
_c13124 _d13124 |
||