000			01609cam a2200277 a 4500
001			805853
003			NJB
005			20141013032815.0
008			121023s2006 njua er 001 0 eng d
020			_a0273768565 (pbk.)
020			_a9780273768562 (pbk.)
040			_aQCQU _cQCQU _dNJB
082	0	4	_a658.87 23/2013
100	1		_aBerman, Barry.
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans.
250			_a12th ed., international ed.
260			_aUpper Saddle River, NJ : _bPalgrave Macmillan, _c2013.
300			_a619 p. : _bcol. ill. ; _c22 cm.
500			_a"... special edition of an established title ... for the benefit of students outside the United States and Canada"--Cover.
504			_aIncludes bibliographical references (p.225-237) and indexes.
505	0		_aPart 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
520			_aWithout a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.
650		0	_aRetail trade _xManagement.
700	1		_aEvans, Joel R.
942			_2lcc _cBOK
999			_c13456 _d13456