000			02258cam a2200325 a 4500
001			17286697
003			KPTM
005			20150210075014.0
008			120504s2013 maua b 001 0 eng
010			_a 2012017351
020			_a9780132720823
020			_a0132720825
035			_a(OCoLC)ocn793379307
040			_aDLC _beng _cDLC _dYDX _dYDXCP _dOCLCO _dDLC
042			_apcc
050	0	0	_aHF5429 _b.B45 2013
082	0	0	_a658.8/7 _223
100	1		_aBerman, Barry.
245	1	0	_aRetail management : _ba strategic approach / _cBarry Berman, Joel R. Evans.
250			_a12e
260			_aBoston : _bPearson, _cc2013.
300			_axxviii, 589 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aPreface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.
650		0	_aRetail trade _xManagement.
700	1		_aEvans, Joel R.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOK
999			_c13602 _d13602