000 01472cam a22003734a 4500
001 15152365
003 KPTM
005 20150413070054.0
008 080124s2008 enka b 001 0 eng
010 _a 2008003363
015 _aGBA792600
_2bnb
016 7 _a014341332
_2Uk
020 _a9780199290437
020 _a0199290431
035 _a(OCoLC)ocn181422215
035 _a(OCoLC)181422215
040 _aDLC
_cDLC
_dUKM
_dBTCTA
_dYDXCP
_dBWKUK
_dBWK
_dBAKER
_dBWX
_dDLC
050 0 0 _aHF5415
_b.B26 2008
082 0 0 _a658.8
_222
100 1 _aBaines, Paul,
_d1973-
245 1 0 _aMarketing /
_cPaul Baines, Chris Fill, and Kelly Page.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_cc2008.
300 _axxv, 859 p. :
_bill. (some col.) ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aFill, Chris.
700 1 _aPage, Kelly,
_d1974-
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0907/2008003363-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0907/2008003363-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0907/2008003363-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOK
999 _c13628
_d13628