000 03182cam a2200457 i 4500
001 17809315
003 KPTM
005 20150626063219.0
008 130712t20132013nju 001 0 eng
010 _a 2013027976
020 _a9780857084408 (paperback)
020 _a0857084402 (paperback)
020 _z9780857084392 (ebk)
020 _z9780857084385 (ebk)
020 _z9780857084378 (ebk)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHD62.7
_b.B565 2013
082 0 0 _a658.8
_223
084 _aBUS043000
_2bisacsh
100 1 _aBlick, Dee,
_d1962-
245 1 4 _aThe 15 essential marketing masterclasses for your small business :
_bpowerful promotion on a shoestring /
_cDee Blick.
246 3 _aFifteen essential marketing masterclasses for your small business
264 1 _aChichester, West Sussex, United Kingdom :
_bCapstone, A Wiley brand,
_c[2013]
264 4 _c©2013
300 _axii, 300 pages ;
_c21 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index.
520 _a"Practical and proven masterclasses for simple and effective small business marketingThis straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing"--
_cProvided by publisher.
520 _a"This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results"--
_cProvided by publisher.
650 0 _aSmall business
_xManagement.
650 0 _aMarketing.
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
776 0 8 _iOnline version:
_aBlick, Dee, 1962-
_t15 essential marketing masterclasses for your small business
_dHoboken : Wiley, 2013
_z9780857084378
_w(DLC) 2013028165
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9780857084408.jpg
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
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942 _2lcc
_cBOK
999 _c13850
_d13850