| 000 | 00616nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 200914b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781285084794 | ||
| 050 |
_aHF5415 _bF47 2014 |
||
| 100 | 1 | _aFerrell, O.C | |
| 245 | 1 | 0 |
_aMarketing strategy / _cO.C, Ferrell, Michael D. Hartline |
| 250 | _a6th ed. | ||
| 260 |
_aMason, Ohio _bSouth-Western Cengage Learning _c2014 |
||
| 300 |
_axxv, 347p. _bill. _c26cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_2Marketing _xManagement _xCase studies |
||
| 700 | 1 | _aHartline, Michael D. | |
| 942 |
_2lcc _cBOK |
||
| 999 |
_c14871 _d14871 |
||