000			03485cam a22004817i 4500
001			18921048
003			KPTM
005			20201015152138.0
008			151230t20172017at a b 001 0 eng d
010			_a 2015960964
020			_a9781305502758 _q(paperback)
020			_a1305502752 _q(paperback)
035			_a(OCoLC)ocn950880582
040			_aLUNQA _beng _cLUNQA _erda _dYDXCP _dOCLCF _dIBI _dOCL _dQGK _dUV0 _dDLC
042			_alccopycat
050	0	0	_aHF5415.1265 _b.B375 2017
082	0	0	_a658.8/72 _223
100	1		_aBarker, Melissa S., _eauthor.
245	1	0	_aSocial media marketing : _ba strategic approach / _cMelissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Mary Lou Roberts, Debra Zahay.
250			_aSecond edition
264		1	_aAustralia ; _aBoston, MA : _bCengage Learning, _c[2017].
264		4	_c©2013
300			_axv, 330 pages : _bcolour illustrations ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aChapter 1. The role of social media marketing -- Chapter 2. Goals and strategies -- Chapter 3. Identifying Target Audiences -- Chapter 4. Rules of engagement for SMM -- Chapter 5. Social media platforms and social networking series -- Chapter 6. Microblogging -- Chapter 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars -- Chapter 8. Video marketing -- Chapter 9. Marketing on photo sharing sites -- Chapter 10. Discussion, news, social bookmarking, and Q&A sites -- Chapter 11. Content marketing: Publishing articles, white papers, and e-books -- Chapter 12. Mobile marketing on social networks -- Chapter 13. Social media monitoring -- Chapter 14. Tools for managing the social media marketing effort -- Chapter 15. Social media marketing plan -- Appendix: XYZ Coffee Company social media marketing plan.
520			_aPrepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
650		0	_aInternet marketing.
650		0	_aInternet advertising.
650		0	_aViral marketing.
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aViral marketing. _2fast _0(OCoLC)fst01200110
650		7	_aInternet advertising. _2fast _0(OCoLC)fst00977220
700	1		_aBarker, Donald, _d1953- _eauthor.
700	1		_aBormann, Nicholas F., _eauthor.
700	1		_aRoberts, Mary Lou, _eauthor.
700	1		_aZahay, Debra L., _eauthor.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBOK
999			_c14908 _d14908