000 00676nam a22002537a 4500
001 0000011934
003 KPTM
005 20201105081512.0
008 140218s9999 000 0
020 _a9780273767183
040 _ckptm
050 _aHF5415
_bA736 2013
090 0 0 _aHF5415
_bA735 2013
100 1 _aArmstrong, Gary
245 1 0 _aMarketing :
_ban introduction /
_cby Gary Armstrong, Philip Kotler
250 _a11th ed
260 _aHarlow, Essex
_bPearson
_c2013
300 _a534p.
_bill
_c27cm
504 _aIncludes index and biblio ref.
520 _aAA101, AB101, AA107
650 0 _aMarketing
700 1 _aKotler, Philip
942 _cBOK
_2lcc
999 _c15058
_d15058