| 000 | 00594nam a22002057a 4500 | ||
|---|---|---|---|
| 001 | 0000001697 | ||
| 003 | KPTM | ||
| 008 | 140218s9999 000 0 | ||
| 020 | _a025607898X | ||
| 090 | 0 | 0 |
_aHF5415 _bC898 1990 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing management : _bcases and applications / _cDavid W. Cravens, Charles W. Lamb, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aHorwood, IL _bIrwin _c1990. |
||
| 300 |
_axviii, 742p. _bill. _c23cm. |
||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xcase studies |
|
| 700 | 1 | _aLamb, Jr., Charles W. | |
| 942 | _cBOK | ||
| 999 |
_c1532 _d1532 |
||