| 000 | 00547nam a22002057a 4500 | ||
|---|---|---|---|
| 001 | 0000001749 | ||
| 003 | KPTM | ||
| 008 | 140218s9999 000 0 | ||
| 020 | _a0077077288 | ||
| 090 | 0 | 0 |
_aHF5415 _bL244 1993 |
| 100 | 1 | _aLancaster, Geoffrey | |
| 245 | 1 | 0 |
_aEssentials of marketing : _btext and cases / _cGeoffrey |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon _bMc Graw- Hill Books Company _c1993 |
||
| 300 |
_a496p. _bill. _c25cm. |
||
| 504 | _aIncludes index | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _xcase studies |
|
| 942 | _cBOK | ||
| 999 |
_c1580 _d1580 |
||