| 000 | 01368cam a2200349Ii 4500 | ||
|---|---|---|---|
| 001 | 1139894718 | ||
| 003 | OCoLC | ||
| 005 | 20230328112858.0 | ||
| 008 | 200213t20212021enka b 001 0 eng d | ||
| 020 |
_a1292341246 _q(volume set ; _qpaperback) |
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| 020 |
_a9781292341248 _q(volume set ; _qpaperback) |
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| 020 |
_a9781292341132 _q(pbk.) |
||
| 020 |
_a1292341130 _q(pbk.) |
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| 020 |
_a9781292374338 _qtext with access code |
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| 020 |
_a1292374330 _qtext with access code |
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| 035 |
_a(OCoLC)1139894718 _z(OCoLC)1140777422 _z(OCoLC)1222053331 |
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| 040 |
_aYDX _beng _erda _cYDX _dOCLCQ _dYDXIT _dOCLCO _dTULIB _dOCLCF _dTHHCU _dEAU _dNLHHG _dU@L _dNLMAA |
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| 050 |
_aHF5415 _b.K636 2021 |
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| 092 |
_a658.8 _bK87P2 |
||
| 100 | 1 |
_aKotler, Philip, _eauthor |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik |
| 250 | _aEighteenth edition, Global edition | ||
| 264 | 1 |
_aHarlow, Essex ; _aNew York, NY : _bPearson Education Limited, _c[2021] |
|
| 264 | 4 | _c℗♭2021 | |
| 300 |
_a728 pages : _bcolor illustrations ; _c28 cm |
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| 500 | _aPrevious edition: 2018 | ||
| 504 | _aIncludes bibliographical references (pages 659-702) and index | ||
| 526 | _aAA101, AB101 | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _eauthor |
|
| 942 |
_2lcc _cBOK |
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| 999 |
_c15947 _d15947 |
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