| 000 | 02587cam a22003138i 4500 | ||
|---|---|---|---|
| 001 | 22543818 | ||
| 003 | KPTM | ||
| 005 | 20241024163953.0 | ||
| 008 | 220512s2023 enk b 001 0 eng | ||
| 020 |
_a9781076031402 _q(paperback) |
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| 040 |
_aDLC _beng _erda _cDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.S795 2019 |
| 100 | 1 |
_aStar, Danny _eauthor. |
|
| 245 | 1 | 0 |
_aDigital marketing 2020 : _bgrow your business with your digital marketing / _cDanny Star |
| 263 | _a2210 | ||
| 264 | 1 |
_aMiddletown, USA _c2019 |
|
| 300 |
_a146p.: _bill.; _c20cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
||
| 520 |
_a"Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: o The role of the digital influencer. o Direct to Consumer (DTC) and omni-channel retailing. o Individuals' privacy and the role of organizations in gathering and storage of their personal data. o Ethical aspects of digital marketing and its impact on the environment. o SEO and Google's development of the 'zero click'. o Online ad fraud. o Updated online resources available via the author's own site. This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material"-- _cProvided by publisher. |
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| 526 |
_aAB107 _bPMK2253 |
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| 650 | 0 | _aInternet marketing. | |
| 776 | 0 | 8 |
_iOnline version: _aCharlesworth, Alan. _tDigital marketing. _bFourth edition _dMilton Park, Abingdon, Oxon ; New York : Routledge, 2023 _z9781003147411 _w(DLC) 2022020400 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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