| 000 | 00555nam a22002057a 4500 | ||
|---|---|---|---|
| 001 | 0000007942 | ||
| 003 | KPTM | ||
| 008 | 140218s9999 000 0 | ||
| 020 | _a0256228779 | ||
| 090 | 0 | 0 |
_aHF5415 _bC563 1998 |
| 100 | 1 | _aChurcill, Gilbert A. | |
| 245 | 1 | 0 |
_aMarketing : _bCreating value for customers / _cGilbert A. Churcill and J. Paul Peter |
| 250 | _a2nd edition | ||
| 260 |
_aBoston _bMcGraw Hill _c1998 |
||
| 300 |
_a830p. _bill. _c28cm |
||
| 504 | _aIncludes index | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aPeter, J. Paul | |
| 942 | _cBOK | ||
| 999 |
_c7556 _d7556 |
||