000 00478nam a22001937a 4500
001 0000007943
003 KPTM
008 140218s9999 000 0
020 _a0137053606
090 0 0 _aHF5415
_bK87 1989
100 1 _aKotler, Philip
245 1 0 _aPrinciples of marketing /
_cby Philip Kotler
250 _a4th edition
260 _aNew Jersey
_bPrentice Hall
_c1989
300 _a661p.
_c26cm
504 _aIncludes index
650 0 _aMarketing
942 _cBOK
999 _c7557
_d7557