000 00482nam a22001817a 4500
001 0000007947
003 KPTM
008 140218s9999 000 0
020 _a0395357101
090 0 0 _aHF5415
_bP945 1987
100 1 _aPride, William M.
245 1 0 _aMarketing :
_bBasic concepts and decisions /
_cby William M. Pride
250 _a5th edition
260 _aBoston
_bHoughton Mifflin
_c1987
300 _a766p.
_bill.
_c25cm
504 _aIncludes index
942 _cBOK
999 _c7561
_d7561